Shen, Wenjing; Duenyas, Izak; Kapuscinski, Roman - In: Management Science 57 (2011) 10, pp. 1802-1810
Two recent papers on managing new product diffusion decisions under production constraints reach somewhat contradictory conclusions. Ho et al. (Ho, T.-H., S. Savin, C. Terwiesch. 2002. Managing demand and sales dynamics in new product diffusion under supply constraint. <i>Management Sci.</i> <b>48</b>(2)...