Vilcassim, Naufel J.; Kadiyali, Vrinda; Chintagunta, … - In: Management Science 45 (1999) 4, pp. 499-518
Diagnosing the nature and magnitude of competitive interactions among firms is important for developing effective marketing strategies. In this paper, we formulate a game-theoretic model of firm interaction to analyze the dynamic price and advertising competition among firms in a given product...