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A model of the diffusion process is developed which recognizes (1) the interaction between adopters and non-adopters and (2) the influence of external information sources such as advertising. The model is extended by incorporating the effects of repeat purchasing. The models written by the...
Persistent link: https://www.econbiz.de/10009209415
Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...
Persistent link: https://www.econbiz.de/10009213974
One expectation of the U.S. Federal Communications Commission (FCC) in the early stages of the cellular communications industry was that the presence of two licensees in each market would ensure competition, and thereby result in declining prices over time for both cellular phones (handsets) and...
Persistent link: https://www.econbiz.de/10009203753
A number of issues that relate to the desirability and implications of new venture financing are examined within a principal-agent framework that captures the essence of the relationship between entrepreneurs and venture capitalists. The model suggests: (1) As long as the skill levels of...
Persistent link: https://www.econbiz.de/10009197376
In this paper we present an industry in which a pioneer has entered, accumulated capital in the form of goodwill, and in his monopoly period has also reduced his cost of production as a result of some form of learning by doing. At some later date a newcomer enters. His production cost is higher...
Persistent link: https://www.econbiz.de/10009198260