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Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
Goh, Khim-Yong; Hui, Kai-Lung; Png, Ivan P. L. - In: Management Science 57 (2011) 9, pp. 1640-1654
Despite annual expenditures on public relations exceeding $19.42 billion, U.S. businesses lack practical guidance about the effectiveness of publicity in mass media. Here, we assemble a rich and novel data set to gauge the impact of news reports on consumer sign-ups with the U.S. Do Not Call...
Persistent link: https://www.econbiz.de/10009293048
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Note---The Logic of Policy as Argument
Locks, Mitchell O. - In: Management Science 31 (1985) 1, pp. 109-114
This paper is a review and evaluation of a policy argument in a recent issue of Management Science. Mitroff, Mason and … Barabba presented a case study of a policy model, built around the problem of undercounting minorities in the U.S. Census, in … modelling for policy capture, including some of the difficulties of employing the Toulmin format. …
Persistent link: https://www.econbiz.de/10009191422
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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
Bayus, Barry L. - In: Management Science 59 (2013) 1, pp. 226-244
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
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Money-Back Guarantees: Helping the Low-Quality Retailer
McWilliams, Bruce - In: Management Science 58 (2012) 8, pp. 1521-1524
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
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Product and Price Competition with Satiation Effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management Science 58 (2012) 7, pp. 1357-1373
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529
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Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management Science 58 (2012) 11, pp. 2001-2018
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
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Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Brown, Alexander L.; Camerer, Colin F.; Lovallo, Dan - In: Management Science 59 (2013) 3, pp. 733-747
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
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Optimal Search for Product Information
Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel - In: Management Science 58 (2012) 11, pp. 2037-2056
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569
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Vertical Differentiation with Variety-Seeking Consumers
Zeithammer, Robert; Thomadsen, Raphael - In: Management Science 59 (2013) 2, pp. 390-401
. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990592
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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management Science 59 (2013) 3, pp. 748-769
information technology capabilities and low on marketing capabilities, and less beneficial when it concerns presales CRM …
Persistent link: https://www.econbiz.de/10010990594