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Locks, Mitchell O. - In: Management Science 31 (1985) 1, pp. 109-114

This paper is a review and evaluation of a policy argument in a recent issue of Management Science. Mitroff, Mason and … Barabba presented a case study of a policy model, built around the problem of undercounting minorities in the U.S. Census, in … modelling for policy capture, including some of the difficulties of employing the Toulmin format. …

Persistent link: https://www.econbiz.de/10009191422

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry

Goh, Khim-Yong; Hui, Kai-Lung; Png, Ivan P. L. - In: Management Science 57 (2011) 9, pp. 1640-1654

Despite annual expenditures on public relations exceeding $19.42 billion, U.S. businesses lack practical guidance about the effectiveness of publicity in mass media. Here, we assemble a rich and novel data set to gauge the impact of news reports on consumer sign-ups with the U.S. Do Not Call...

Persistent link: https://www.econbiz.de/10009293048

An Approach for Developing an Optimal Discount Pricing Policy

Lal, Rajiv; Staelin, Richard - In: Management Science 30 (1984) 12, pp. 1524-1539

scheme is developed to show that there exists a unified pricing policy which motivates the buyer to increase its ordering … policies. Finally a case study is presented explicitly showing how the proposed pricing policy can be applied to the situation …

Persistent link: https://www.econbiz.de/10009189588

Erratum to "Optimal Pilfering Policies for Dynamic Continuous Thieves"

Sethi, Suresh P. - In: Management Science 26 (1980) 3, pp. 342-342

The following typographical errors appeared in my paper "Optimal Pilfering Policies for Dynamic Continuous Thieves," Management Sci., Vol. 25, No. 6 (1979), pp. 535-542.

Persistent link: https://www.econbiz.de/10009189705

Barter Markets for Conjoint Analysis

Ding, Min; Park, Young-Hoon; Bradlow, Eric T. - In: Management Science 55 (2009) 6, pp. 1003-1017

We propose a new alternative preference measurement method, barter conjoint, to contrast with traditional choice-based conjoint (CBC) approaches. Barter conjoint collects a substantially larger amount of data compared to CBC and allows for information diffusion among respondents. We conducted...

Persistent link: https://www.econbiz.de/10009191115

Reply to "When Does Lag Structure Really Matter ... Indeed?"

Magat, Wesley A.; McCann, John M.; Morey, Richard C. - In: Management Science 34 (1988) 7, pp. 917-918

Bultez and Naert (Bultez, A. V., P. A. Naert. 1988. When does lag structure really matter ... indeed? Management Sci. 34(July).) provide an analytical example and several simulations that show profits to be more sensitive to advertising lag structure misspecification the higher the advertising...

Persistent link: https://www.econbiz.de/10009191140

A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty

Tapiero, Charles S. - In: Management Science 25 (1979) 9, pp. 907-915

This paper considers a multi-firms advertising model under uncertainty of the Nerlove-Arrow type. It is shown (under a Markovian assumption of the advertising process) that the probability of sales for a firm in a multi-firms setting is given by a Poisson distribution with a parameter given by...

Persistent link: https://www.econbiz.de/10009191175

Technical Note--Exact Distribution of Visiting Rates

Nadarajah, Saralees; Kotz, Samuel - In: Management Science 54 (2008) 4, pp. 860-862

The exact distribution of visiting rates does not appear to be widely known in the marketing literature. Here …

Persistent link: https://www.econbiz.de/10009191242

A Note on Multi-Regional Marketing

Ingene, Charles A.; Parry, Mark E. - In: Management Science 41 (1995) 7, pp. 1194-1201

distinct regions. A pair of alternative managerial decision scenarios are considered. In one scenario, all marketing mix … variables are manipulated at the regional level, so that each region may choose different levels of each marketing variable. In … the second scenario, one marketing variable is manipulated "globally," so that its level is identical in all regions. The …

Persistent link: https://www.econbiz.de/10009191318

A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

Norton, John A.; Bass, Frank M. - In: Management Science 33 (1987) 9, pp. 1069-1086

This study deals with the dynamic sales behavior of successive generations of high-technology products. New technologies diffuse through a population of potential buyers over time. Therefore, diffusion theory models are related to this demand growth. Furthermore, successive generations of a...

Persistent link: https://www.econbiz.de/10009191321