senders acquire about the preferences and orientations of receivers, with applications to strategic marketing and campaigning …

communication among marketing, engineering, and manufacturing. This paper examines communication patterns for two matched product …. Our data suggest that QFD enhances communication levels within the core team (marketing, engineering, manufacturing). QFD … changes communication patterns from "up-over-down" flows through management to more horizontal routes where core team members …

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing …

Complexity of communication is one of the important factors that distinguishes multilateral negotiation from its … bilateral cousin. We investigate how the communication configuration affects a three-person coalition negotiation. Restricting … conduit of communication, while those endowed with stronger alternatives would do well to work within a more public …

for partnerships with each other. It turns out that the brand use can be valuable to consumers for communication even when …

communication, minority influence and human information processing. Contingency models are then presented based on the theories …

characterizes the optimal communication structures assuming that (i) a decision maker is fired whenever he makes a decision that … proves wrong ex post relative to the status quo; and (ii) direct communication in a group of kunits may result in the loss of … messages with a probability that solely depends on the group size. Several levels of partitioning with direct communication …