Showing 1 - 10 of 230
senders acquire about the preferences and orientations of receivers, with applications to strategic marketing and campaigning …
Persistent link: https://www.econbiz.de/10013234012
reputation as the sole motivator for the auditor, we illustrate how reputational concerns induce an auditing firm to misreport …
Persistent link: https://www.econbiz.de/10009218309
We study settings where a number of sellers simultaneously offer vertically differentiated Vickrey auctions for imperfect substitute goods to unit-demand buyers. Vertical differentiation can arise from differences in item quality, item value certainty, seller reliability, or a combination of...
Persistent link: https://www.econbiz.de/10009293045
communication among marketing, engineering, and manufacturing. This paper examines communication patterns for two matched product …. Our data suggest that QFD enhances communication levels within the core team (marketing, engineering, manufacturing). QFD … changes communication patterns from "up-over-down" flows through management to more horizontal routes where core team members …
Persistent link: https://www.econbiz.de/10009203815
Complexity of communication is one of the important factors that distinguishes multilateral negotiation from its … bilateral cousin. We investigate how the communication configuration affects a three-person coalition negotiation. Restricting … conduit of communication, while those endowed with stronger alternatives would do well to work within a more public …
Persistent link: https://www.econbiz.de/10009214571
for partnerships with each other. It turns out that the brand use can be valuable to consumers for communication even when …
Persistent link: https://www.econbiz.de/10009214867
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
We examine, in a strategic setting, the broad issue of how retail channel structures--retail monopoly versus retail duopoly--impact a manufacturer's optimal new product design, both in terms of engineering design specifications as well as manufacturer and retailer profits. Our strategic...
Persistent link: https://www.econbiz.de/10009203733
A low-cost incumbent may limit price to informatively signal her cost to an uncertain potential entrant, and therefore deter entry. We enrich this model by investigating the strategic pricing behavior of the incumbent when she operates in multiple markets. We demonstrate that the low-cost...
Persistent link: https://www.econbiz.de/10009203744
We study the signalling strategy of a principal who is privately informed about its high demand potential to an uninformed risk-neutral agent. We analyze the model in the context of a contract between a franchisor and a franchisee. We examine the distortions of a two-part pricing scheme...
Persistent link: https://www.econbiz.de/10009197518