Al-Shohaib, Khalid; Frederick, Edward; Jamal … - In: Management communication quarterly : an international … 24 (2010) 1, pp. 104-121
Managers from Western cultures tend to assume that efficiency and profitability will drive the adoption of new technologies by multinational conglomerates. The present study shows that for non-Western organizations, the sector that the organization operates in (public or private) and its...