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The hybrid consumer : exploring hybrid consumption behaviour
Ehrnrooth, Hanna; Grönroos, Christian - In: Management decision : MD 51 (2013) 9, pp. 1793-1820
Persistent link: https://www.econbiz.de/10010203434
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
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The role of psychological distance in value creation
Holmqvist, Jonas; Guest, Duncan; Grönroos, Christian - In: Management decision : MD 53 (2015) 7, pp. 1430-1451
Persistent link: https://www.econbiz.de/10011406808
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Relationship marketing: Strategic and tactical implications
Grönroos, Christian - In: Management decision : MD 34 (1996) 3, pp. 5-14
Persistent link: https://www.econbiz.de/10006586501
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From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Grönroos, Christian - In: Management decision : MD 32 (1994) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10006598721
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A Winning Service Offer in Car Rental
Grönroos, Christian; Sand, Hans °Ake - In: Management decision : MD 31 (1993) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10006602621
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Number 4 - The NetOffer model: A case example from the virtual marketspace
Grönroos, Christian; Heinonen, Fredrik; Isoniemi, Kristina - In: Management decision : MD 38 (2000) 3-4, pp. 243-252
Persistent link: https://www.econbiz.de/10006569716