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International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7-8, pp. 863-881
Persistent link: https://www.econbiz.de/10006549522
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International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7, pp. 863-881
Persistent link: https://www.econbiz.de/10006550032
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"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.; Melewar, T.C.; Otubanjo, B.Olutayo - In: Management decision : MD 45 (2007) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 5-6, pp. 948
Persistent link: https://www.econbiz.de/10008077278
Cover Image
The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 6, pp. 948
Persistent link: https://www.econbiz.de/10008068092