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Marketing in China
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Customer relationship management capabilities : measurement, antecedents and consequences
Wang, Yonggui
;
Feng, Hui
- In:
Management decision : MD
50
(
2012
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10009531394
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Customer relationship management capabilities: Measurement, antecedents and consequences
Wang, Yonggui
;
Feng, Hui
- In:
Management decision : MD
50
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009823139
Saved in:
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