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Management decision : MD
Meddelanden från Svenska Handelshögskolan
33
Journal of Service Management
10
Journal of service management
10
Legends in marketing
9
Ekonomiska Samfundets tidskrift
8
European Journal of Marketing
8
Management Decision
8
European journal of marketing : EJM
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Journal of Services Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
6
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6
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Working Papers / Hanken Svenska Handelshögskolan
5
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Journal of the Academy of Marketing Science
3
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International Journal of Operations & Production Management
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Liiketaloudellinen aikakauskirja
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Managing service quality : MSQ ; an international journal
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Marketing theory
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(Research reports / Swed. School of Economics and Business Admin.
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A reader in marketing communications
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Bank, kund och samhälle i globaliseringens tid : en antologi tillägnad Goran Collert
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European Business Review
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First Interstate Center Working paper series
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History of marketing thought ; Volume 3
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
Saved in:
2
The hybrid consumer : exploring hybrid consumption behaviour
Ehrnrooth, Hanna
;
Grönroos, Christian
- In:
Management decision : MD
51
(
2013
)
9
,
pp. 1793-1820
Persistent link: https://www.econbiz.de/10010203434
Saved in:
3
The role of psychological distance in value creation
Holmqvist, Jonas
;
Guest, Duncan
;
Grönroos, Christian
- In:
Management decision : MD
53
(
2015
)
7
,
pp. 1430-1451
Persistent link: https://www.econbiz.de/10011406808
Saved in:
4
Number 4 - The NetOffer model: A case example from the virtual marketspace
Grönroos, Christian
;
Heinonen, Fredrik
;
Isoniemi, Kristina
- In:
Management decision : MD
38
(
2000
)
3-4
,
pp. 243-252
Persistent link: https://www.econbiz.de/10006569716
Saved in:
5
Relationship marketing: Strategic and tactical implications
Grönroos, Christian
- In:
Management decision : MD
34
(
1996
)
3
,
pp. 5-14
Persistent link: https://www.econbiz.de/10006586501
Saved in:
6
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Grönroos, Christian
- In:
Management decision : MD
32
(
1994
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10006598721
Saved in:
7
A Winning Service Offer in Car Rental
Grönroos, Christian
;
Sand, Hans °Ake
- In:
Management decision : MD
31
(
1993
)
1
,
pp. 45-51
Persistent link: https://www.econbiz.de/10006602621
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