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Exploring virtual worlds : success factors in virtual world marketing
Tikkanen, Henrikki; Hietanen, Joel; Henttonen, Tuomas; … - In: Management decision : MD 47 (2009) 8, pp. 1357-1381
Persistent link: https://www.econbiz.de/10009524496
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Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; … - In: Management decision : MD 49 (2011) 8, pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
Cover Image
Exploring virtual worlds: success factors in virtual world marketing
Tikkanen, Henrikki; Hietanen, Joel; Henttonen, Tuomas; … - In: Management decision : MD 47 (2009) 8, pp. 1357
Persistent link: https://www.econbiz.de/10008316587
Cover Image
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; … - In: Management decision : MD 49 (2011) 8, pp. 1218-1235
Persistent link: https://www.econbiz.de/10009286420