Exploring virtual worlds: success factors in virtual world marketing
Year of publication: |
2009
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Authors: | Tikkanen, Henrikki ; Hietanen, Joel ; Henttonen, Tuomas ; Rokka, Joonas |
Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 47.2009, 8, p. 1357
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