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Word of mouse vs word of influencer? : an experimental investigation into the consumers' preferred source of online information
Jamil, Raja Ahmed
;
Qayyum, Abdul
- In:
Management research review
45
(
2022
)
2
,
pp. 173-197
Persistent link: https://www.econbiz.de/10012880663
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Social media marketing and brand authenticity : the role of value co-creation
Hasan, Shermeen
;
Qayyum, Abdul
;
Zia, Mubashar Hassan
- In:
Management research review
46
(
2023
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10014315133
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3
The dimensional impact of escapism on users' eCart abandonment : mediating role of attitude towards online shopping
Mazhar, Reema
;
Qayyum, Abdul
;
Jamil, Raja Ahmed
- In:
Management research review
47
(
2024
)
3
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014466363
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