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Customer portfolio management in e-commerce : an analytical model for optimization
Sackmann, Stefan; Kundisch, Dennis; Ruch, Markus - In: Management research review 33 (2010) 5/6, pp. 617-634
Persistent link: https://www.econbiz.de/10003991424
Cover Image
Customer portfolio management in e-commerce: an analytical model for optimization
Sackmann, Stefan; Kundisch, Dennis; Ruch, Markus - In: Management research review 33 (2010) 6, pp. 617-635
Persistent link: https://www.econbiz.de/10008426040