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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Measurement"
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Consumer behaviour
Measurement
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94
Market research
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8
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8
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
67
Journal of business research : JBR
35
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
20
International journal of market research
15
Journal of retailing and consumer services
15
Gabler Edition Wissenschaft
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Journal of consumer behaviour : an international research review
12
Marketing : ZFP ; journal of research and management
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
The marketing review
10
European journal of marketing : EJM
9
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
9
Marketing theory
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
SpringerLink / Bücher
9
Die Betriebswirtschaft : DBW
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of targeting, measurement and analysis for marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
Australasian marketing journal
6
European journal of operational research : EJOR
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
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ECONIS (ZBW)
21
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1
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
2
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
3
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
4
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
5
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
6
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
7
The breadth-based adjective rating task (BART) in consumer behavior
Steinman, Ross B.
;
Karpinski, Andrew
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 327-335
Persistent link: https://www.econbiz.de/10003898046
Saved in:
8
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
9
Consumer durables replacement decision-making : an overview and research agenda
Guiltinan, Joseph P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10003976731
Saved in:
10
Nonparametric item response theory for investigating dimensionality of marketing scales : a SERVQUAL application
Paas, Leonard J.
;
Sijtsma, Klaas
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10003703959
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