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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Lambrecht, Anja"
~person:"Tan, Yinliang"
~subject:"EU countries"
~subject:"Social web"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research
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ECONIS (ZBW)
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The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
2
Fee or free : when should firms charge for online content?
Lambrecht, Anja
;
Misra, Kanishka
- In:
Management science : journal of the Institute for …
63
(
2017
)
4
,
pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
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