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A new product analysis and decision model
Urban, Glen L. - In: Management science : journal of the Institute for … 14 (1968) 8, pp. 490-517
Persistent link: https://www.econbiz.de/10002943410
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Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H. - In: Management science : journal of the Institute for … 34 (1988) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
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Lead user analyses for the development of new industrial products
Urban, Glen L. - In: Management science : journal of the Institute for … 34 (1988) 5, pp. 569-582
Persistent link: https://www.econbiz.de/10001060485
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Market share rewards to pioneering brands : an empir. analysis and strategic implications
Urban, Glen L. (contributor) - In: Management science : journal of the Institute for … 32 (1986) 6, pp. 645-659
Persistent link: https://www.econbiz.de/10001017822