Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
John H. Roberts and Glen L. Urban
| Year of publication: |
1988
|
|---|---|
| Authors: | Roberts, John H. |
| Other Persons: | Urban, Glen L. (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 34.1988, 2, p. 167-185
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Markenartikel | Brand |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001057279