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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Game theory"
~subject:"Zielgruppe"
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E-Game-Advertising als Ersatz...
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Management science : journal of the Institute for Operations Research and the Management Sciences
Young consumers : insight and ideas for responsible marketers
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
14
Journal of retailing and consumer services
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
Omega : the international journal of management science
9
International game theory review
8
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
CESifo working papers
6
Dynamic games and applications : DGA
6
International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of management information systems : JMIS
5
Marketing science
5
Operations research
5
Psychology & marketing
5
Review of industrial organization : RIO
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Economics letters
4
Health marketing quarterly
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of advertising
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Journal of food products marketing
4
Journal of industrial engineering international
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1
Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi
;
Lans, Ralf van der
;
Trusov, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
Saved in:
2
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
3
Differentiation with user-generated content
Zhang, Kaifu
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 898-914
Persistent link: https://www.econbiz.de/10010526538
Saved in:
4
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
5
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
6
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
7
The beneficial effects of ad blockers
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Srinivasan, Kannan
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2096-2125
Persistent link: https://www.econbiz.de/10012522149
Saved in:
8
Prepurchase information acquisition and credible advertising
Gardete, Pedro M.
;
Guo, Liang
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1696-1717
Persistent link: https://www.econbiz.de/10012506024
Saved in:
9
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
10
Ad blocking
Gritckevich, Aleksandr
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
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