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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
427
Journal of marketing
211
Journal of business research : JBR
200
Industrial marketing management : the international journal for industrial and high-tech firms
178
Europäische Hochschulschriften / 5
161
European journal of marketing : EJM
135
Marketing theory
130
Springer eBook Collection
121
Journal of historical research in marketing
109
Journal of marketing management : MM
109
Journal of the Academy of Marketing Science
108
Journal of macromarketing : examining the interactions among markets, marketing, and society
97
Business horizons
96
Springer eBook Collection / Business and Economics
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Jahrbuch der Absatz- und Verbrauchsforschung
89
Marketing : ZFP ; journal of research and management
88
Journal of marketing education : JME
86
Lehrbuch
83
Gabler Edition Wissenschaft
81
Journal of marketing research : JMR
80
Journal of business economics : JBE
73
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
65
Arbeitspapier / Institut für Marketing, Universität Mannheim
60
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Legends in marketing
57
Working paper / National Bureau of Economic Research, Inc.
55
Journal of business-to-business marketing
53
Marketing intelligence & planning
53
Journal of macromarketing
52
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
50
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
49
Hamburger Schriften zur Marketingforschung
47
AMS review : official publication of the Academy of Marketing Science
46
Harvard business review : HBR
42
Research
42
Schriftenreihe Schwerpunkt Marketing
42
Journal of strategic marketing
41
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ECONIS (ZBW)
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1
Marketing management models
Montgomery, David B.
(
contributor
)
- In:
Management science : journal of the Institute for …
18
(
1971
)
45
,
pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
Saved in:
2
Blockbuster culture's next rise or fall : the impact of recommender systems on sales diversity
Fleder, Daniel
;
Hosanagar, Kartik
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10003859240
Saved in:
3
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
4
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
5
On manufacturing marketing incentives
Porteus, Evan L.
- In:
Management science : journal of the Institute for …
37
(
1991
)
9
,
pp. 1166-1181
Persistent link: https://www.econbiz.de/10001112399
Saved in:
6
Sources of superior performance : market share versus industry effects in the US brewing industry
Montgomery, Cynthia A.
- In:
Management science : journal of the Institute for …
37
(
1991
)
8
,
pp. 954-959
Persistent link: https://www.econbiz.de/10001113429
Saved in:
7
Competitive maps: the structure underlying asymmetric cross elasticities
Cooper, Lee G.
- In:
Management science : journal of the Institute for …
34
(
1988
)
6
,
pp. 707-723
Persistent link: https://www.econbiz.de/10001060417
Saved in:
8
The structure of equilibria in market share attraction models
Monahan, George E.
- In:
Management science : journal of the Institute for …
33
(
1987
)
2
,
pp. 228-243
Persistent link: https://www.econbiz.de/10001025348
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9
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
4
,
pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
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10
A market entry timing model for new technologies
Kalish, Shlomo
- In:
Management science : journal of the Institute for …
32
(
1986
)
2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10001015500
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