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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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When should firms expose themselves to risk?
Alexandrov, Alexei - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael; Zervas, Georgios - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah; Lans, Ralf van der; Bruggen, Gerrit H. van - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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A multi product joint ordering model with dependent setup cost
Chern, Chung-mei Ho - In: Management science : journal of the Institute for … 20 (1974) 7, pp. 1081-1091
Persistent link: https://www.econbiz.de/10001995684
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After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold; Lofaso, Anthony J. - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
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Management science in marketing: status and prospects
Anshen, Melvin - In: Management science : journal of the Institute for … 2 (1956), pp. 222-231
Persistent link: https://www.econbiz.de/10003470921