//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategisches Marketing : ein...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
60
Marketingmanagement
60
Theorie
25
Theory
25
Consumer behaviour
13
Konsumentenverhalten
13
Preismanagement
12
Pricing strategy
12
USA
9
United States
9
Automotive market
8
Brand
8
Competitive strategy
8
Distribution channel
8
Innovation
8
Kfz-Markt
8
Markenartikel
8
Vertriebsweg
8
Wettbewerbsstrategie
8
Market entry
7
Markteintritt
7
Game theory
6
Preisdifferenzierung
6
Price discrimination
6
Spieltheorie
6
Automotive industry
5
Beziehungsmarketing
5
Kfz-Industrie
5
Market research
5
Marktforschung
5
Relationship marketing
5
competitive strategy
5
price discrimination
5
Advertising
4
Operations Research
4
Operations research
4
Preiswettbewerb
4
Price competition
4
Werbung
4
game theory
4
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
67
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
68
Author
All
Raju, Jagmohan Singh
3
Boulding, William
2
Choi, Seung-chan
2
Christen, Markus
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Grewal, Rajdeep
2
Harker, Patrick T.
2
Robinson, William Thomas
2
Sriram, S.
2
Steinberg, Richard H.
2
Villas-Boas, J. Miguel
2
Agarwal, Ritu
1
Balachander, Subramanian
1
Ben Rhouma, Tarek
1
Bertomeu, Jeremy
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Brown, Christina L.
1
Brown, Gerald G.
1
Caldieraro, Fabio
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
Chan, Tat
1
Chennamaneni, Pavan Rao
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Day, Diana L.
1
Defourny, Boris
1
Desai, Preyas S.
1
Desiraju, Ramarao
1
Devinney, Timothy Michael
1
Domínguez, Beatriz
1
Donthu, Naveen
1
Evans, John Harry
1
Feit, Elea McDonnell
1
Feng, Mei
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
326
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
206
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
141
European journal of marketing : EJM
132
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
87
Marketing intelligence & planning
83
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Springer eBook Collection
71
The journal of brand management : an international journal
61
Lehrbuch
59
Jahrbuch der Absatz- und Verbrauchsforschung
50
Business horizons
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
45
Journal of business economics : JBE
45
Journal of global marketing
45
Marketing : ZFP ; journal of research and management
44
Springer eBook Collection / Business and Economics
43
Working paper / National Bureau of Economic Research, Inc.
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
The journal of product & brand management
42
International journal of technology marketing : IJTMkt
41
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
NBER working paper series
37
AMS review : official publication of the Academy of Marketing Science
36
more ...
less ...
Source
All
ECONIS (ZBW)
68
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S.
(
contributor
)
- In:
Management science : journal of the Institute for …
38
(
1992
)
10
,
pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
Saved in:
2
Competitive pricing by a price leader
Roy, Abhik
- In:
Management science : journal of the Institute for …
40
(
1994
)
7
,
pp. 809-823
Persistent link: https://www.econbiz.de/10001165073
Saved in:
3
The effectiveness of field price discretion : empirical evidence from auto lending
Phillips, Robert L.
;
Şimşek, A. Serdar
;
Van Ryzin, Garrett
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1741-1759
Persistent link: https://www.econbiz.de/10011338827
Saved in:
4
Consumer search and automobile dealer colocation
Murry, Charles
;
Zhou, Yiyi
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 1909-1934
Persistent link: https://www.econbiz.de/10012234735
Saved in:
5
Electronic and physical market channels : a multiyear investigation in a market for products of uncertain quality
Overby, Eric
;
Jap, Sandy
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 940-957
Persistent link: https://www.econbiz.de/10003865903
Saved in:
6
How market power affects dynamic pricing : evidence from inventory fluctuations at car dealerships
Israeli, Ayelet
;
Scott Morton, Fiona
;
Silva-Risso, Jorge M.
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 895-912
Persistent link: https://www.econbiz.de/10012877885
Saved in:
7
Tacit collusion and voluntary disclosure : theory and evidence from the U.S. automotive industry
Bertomeu, Jeremy
;
Evans, John Harry
;
Feng, Mei
;
Tseng, Ayung
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1851-1875
Persistent link: https://www.econbiz.de/10012506061
Saved in:
8
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
9
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Saved in:
10
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->