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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marktforschung
49
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31
Market research
13
Markenartikel
8
Theorie
7
Theory
7
Wirtschaftliches Verhalten
6
Absatz
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Statistik Klassifikationsanalyse
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Warteschlangentheorie
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hierarchical Bayes
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Hauser, John R.
5
Morrison, Donald G.
4
Rao, Ambar G.
3
Charnes, A.
2
Choi, Seung-chan
2
Cooper, W. W.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Farley, John U.
2
Harker, Patrick T.
2
Jeuland, Abel P.
2
King, William R.
2
Learner, D. B.
2
Srinivasan, V.
2
Winer, Russell S.
2
Zufryden, Fred S.
2
Amihud, Yakov
1
Baker, Kenneth R.
1
Barnett, Arnold
1
Barry, Christopher B.
1
Bass, Frank M.
1
Becwith, Neil E.
1
Blin, Jean-Marie
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Boonstra, Anne
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Bradlow, Eric T.
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Burger, Philip
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Choe, Chongwoo
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Clelland, Richard C.
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Cong, Jiajia
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Corstjens, Mercel L.
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Currim, Imram S.
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Devoe, J. K.
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Dodson, Joe A.
1
Ebbes, Peter
1
Feit, Elea McDonnell
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1
Gafni, Amiram
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
447
Journal of marketing
206
Jahrbuch der Absatz- und Verbrauchsforschung
166
Journal of business research : JBR
161
Overseas business reports : OBR
155
SpringerLink / Bücher
109
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of retailing
92
Journal of the Academy of Marketing Science
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
Europäische Hochschulschriften / 5
90
Esomar congress
84
Journal of advertising research
84
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
71
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European marketing research review
55
Journal of business economics : JBE
54
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
53
The American economic review
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
The journal of business : B
49
Gabler Edition Wissenschaft
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Harvard business review : HBR
46
Journal of marketing management : MM
46
Journal of the Market Research Society : JMRS
45
Marketing letters : a journal of research in marketing
45
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Business horizons
44
Die Betriebswirtschaft : DBW
41
International journal of market research
38
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Springer eBook Collection
34
California management review
33
Economics letters
33
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ECONIS (ZBW)
73
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1
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73
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1
Equilibrium stochastic choice and market penetration theories : derivations and comparisons
Bass, Frank M.
;
Jeuland, Abel
;
Wright, Gordon P.
- In:
Management science : journal of the Institute for …
22
(
1976
)
10
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10001879298
Saved in:
2
Dynamic analysis of consumer response to marketing strategies
Hauser, John R.
;
Wisniewski, Kenneth J.
- In:
Management science : journal of the Institute for …
28
(
1982
)
5
,
pp. 455-486
Persistent link: https://www.econbiz.de/10002844266
Saved in:
3
Cost-benefit models for explaining consumer choice and information seeking behavior
Ratchford, Brian T.
- In:
Management science : journal of the Institute for …
28
(
1982
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10002687200
Saved in:
4
Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
Saved in:
5
Multi-period consumption decision under conditions of uncertainty
Levy, Haim
- In:
Management science : journal of the Institute for …
22
(
1976
)
11
,
pp. 1258-1267
Persistent link: https://www.econbiz.de/10002372798
Saved in:
6
A modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
20
(
1974
)
7
,
pp. 1027-1036
Persistent link: https://www.econbiz.de/10002236043
Saved in:
7
The Attribute-Dynamic Attitude Model (ADAM)
Zeleny, Milan
- In:
Management science : journal of the Institute for …
23
(
1976
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003037749
Saved in:
8
A comparative evaluation of multiattribute consumer preference models
Currim, Imram S.
;
Sarin, Rakesh K.
- In:
Management science : journal of the Institute for …
30
(
1984
)
5
,
pp. 543-561
Persistent link: https://www.econbiz.de/10002042071
Saved in:
9
A consumer-based methodology for the identification of new product ideas
Shocker, Allan D.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
20
(
1974
)
6
,
pp. 921-937
Persistent link: https://www.econbiz.de/10002814466
Saved in:
10
A queuing process with some discrimination
Scott, Meckinley
- In:
Management science : journal of the Institute for …
16
(
1969
)
3
,
pp. 227-233
Persistent link: https://www.econbiz.de/10002784773
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