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Management of program storage in computers
Babad, Jair M.; Balachandran, V.; Stohr, Edward A. - In: Management science : journal of the Institute for … 23 (1976) 4, pp. 380-390
Persistent link: https://www.econbiz.de/10001850189
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Solving the "marketing mix" problem using geometric programming
Balachandran, V.; Gensch, Dennis H. - In: Management science : journal of the Institute for … 21 (1974) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10001850590
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A stochastic model of persuasive communication
Balachandran, V.; Deshmukh, S. D. - In: Management science : journal of the Institute for … 22 (1976) 8, pp. 829-840
Persistent link: https://www.econbiz.de/10001850601
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Competitive strategies for new product marketing over the life cycle
Kotler, Philip - In: Management science : journal of the Institute for … 12 (1965) 4, pp. B104-B119
Persistent link: https://www.econbiz.de/10002238960