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An optimum budget allocation model for dynamic, interacting market segments
Gensch, Dennis H.; Welam, Ulf Peter - In: Management science : journal of the Institute for … 20 (1973) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10002228548
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Optimal theoretic advertising stock models : a generalization incorporating the effect of delayed response from promotional expenditure
Mann, Don H. - In: Management science : journal of the Institute for … 21 (1975) 7, pp. 823-832
Persistent link: https://www.econbiz.de/10002423674
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Estimating dynamic effects of market communications expenditures
Montgomery, David Bruce; Silk, Alvin J. - In: Management science : journal of the Institute for … 18 (1972) 10, pp. B485-B501
Persistent link: https://www.econbiz.de/10002509754
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Determining sample size for pretesting comparative effectiveness of advertising copies
Dalal, Siddhartha R.; Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1977) 12, pp. 1284-1289
Persistent link: https://www.econbiz.de/10002047553
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A micromodeling approach to investigate the adversing-sales relationship
Blattberg, Robert C.; Jeuland, Abel P. - In: Management science : journal of the Institute for … 27 (1981) 9, pp. 988-1005
Persistent link: https://www.econbiz.de/10001920560
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Strategic advertising planning : merging multidimensional scaling and econometric analysis
Clarke, Darral G. - In: Management science : journal of the Institute for … 24 (1978), pp. 1687-1699
Persistent link: https://www.econbiz.de/10002004019
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The N days of christmas : a model for competitive advertising over an intensive campaign
Bell, Colin E. - In: Management science : journal of the Institute for … 14 (1968) 9, pp. 525-535
Persistent link: https://www.econbiz.de/10001888025
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Does lag structure really matter in optimizing advertising expenditures
Bultez, Alain V.; Naert, Philippe A. - In: Management science : journal of the Institute for … 25 (1979), pp. 454-465
Persistent link: https://www.econbiz.de/10001967284
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Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F. - In: Management science : journal of the Institute for … 11 (1965) 4, pp. B-42-B-47
Persistent link: https://www.econbiz.de/10002812979