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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Beziehungsmarketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,337
SpringerLink / Bücher
1,033
Journal of retailing and consumer services
791
Industrial marketing management : the international journal for industrial and high-tech firms
616
European Journal of Marketing
612
The journal of brand management : an international journal
586
The journal of product & brand management
402
International journal of hospitality management
393
Journal of the Academy of Marketing Science
304
Journal of strategic marketing
296
European journal of marketing : EJM
280
Marketing Intelligence & Planning
274
The service industries journal
271
The journal of business & industrial marketing
263
Springer eBook Collection
262
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258
Journal of marketing management : MM
253
The journal of services marketing
248
Marketing intelligence & planning
241
Gabler Edition Wissenschaft
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Psychology & marketing
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216
International journal of production research
214
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
211
Asia Pacific journal of marketing and logistics
209
Journal of Food Distribution Research
208
Tourism management : research, policies, practice
206
International journal of production economics
202
Europäische Hochschulschriften / 5
196
Journal of Product & Brand Management
186
International journal of contemporary hospitality management
185
Cogent business & management
182
Journal of Business & Industrial Marketing
181
Journal of travel and tourism marketing
178
Strategic Direction
166
International journal of electronic customer relationship management : IJECRM
162
European journal of operational research : EJOR
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Journal of Consumer Marketing
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1
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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2
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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3
Extracting business value from IT : a sensemaking perspective of post-adoptive use
Hsieh, J. J. Po-An
;
Rai, Arun
;
Xu, Sean Xin
- In:
Management science : journal of the Institute for …
57
(
2011
)
11
,
pp. 2018-2039
Persistent link: https://www.econbiz.de/10009406286
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4
Brand performance volatility from
marketing
spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
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5
How point-of-sale
marketing
mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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6
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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7
Ambiguity aversion and the preference for established brand
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
- In:
Management science : journal of the Institute for …
55
(
2009
)
12
,
pp. 1933-1941
Persistent link: https://www.econbiz.de/10003928493
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8
Brand value in social interaction
Kuksov, Dmitri
- In:
Management science : journal of the Institute for …
53
(
2007
)
10
,
pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
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9
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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10
Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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