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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Balseiro, Santiago R.
2
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Dwyer, F. Robert
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
239
International journal of advertising : the review of marketing communications
210
Journal of advertising
189
International journal of advertising : the quarterly review of marketing communications
184
Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
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NBER working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : JPM
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Working paper / National Bureau of Economic Research, Inc.
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SpringerLink / Bücher
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Journal of marketing
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European journal of operational research : EJOR
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NBER Working Paper
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Journal of historical research in marketing
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing research : JMR
66
Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
Journal of business ethics : JOBE
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
CESifo working papers
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Health marketing quarterly
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
Working paper
45
Applied economics
39
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
84
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1
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
2
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
3
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
Saved in:
4
An allocation model for catalog space planning
Johnson, Miki
;
Zoltners, Andris A.
;
Sinha, Prabhakant
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
Saved in:
5
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
Saved in:
6
An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.
;
Ryde, Dorothy
- In:
Management science : journal of the Institute for …
2
(
1956
),
pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
Saved in:
7
Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V.
- In:
Management science : journal of the Institute for …
23
(
1976
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
Saved in:
8
A branch and bound algorithm for the list selection problem in direct mail advertising
Dwyer, F. Robert
;
Evans, James R.
- In:
Management science : journal of the Institute for …
27
(
1981
)
6
,
pp. 658-667
Persistent link: https://www.econbiz.de/10003543460
Saved in:
9
Advertising agency compensation: a model for incentive and control
Calantone, Roger J.
;
Drury, Donald H.
- In:
Management science : journal of the Institute for …
25
(
1979
)
7
,
pp. 632-642
Persistent link: https://www.econbiz.de/10003508565
Saved in:
10
A branch and bound algorith for the list selection problem in direct mail advertising
Dwyer, F. Robert
;
Evans, James R.
- In:
Management science : journal of the Institute for …
27
(
1981
)
6
,
pp. 658-667
Persistent link: https://www.econbiz.de/10003535029
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