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A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S. - In: Management science : journal of the Institute for … 25 (1979) 9, pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
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A branch and bound algorith for the list selection problem in direct mail advertising
Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667
Persistent link: https://www.econbiz.de/10003535029
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A branch and bound algorithm for the list selection problem in direct mail advertising
Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667
Persistent link: https://www.econbiz.de/10003543460
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Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1976) 4, pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph; Horton, John Joseph - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
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Ad blocking
Gritckevich, Aleksandr; Katona, Zsolt; Sárváry, Miklós - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
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The use of optimization models in public-sector planning
Brill jr., E. Downey - In: Management science : journal of the Institute for … 25 (1979), pp. 413-422
Persistent link: https://www.econbiz.de/10001944274
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Forecasting and planning : an evaluation
Hogarth, Robin M.; Makridakis, Spyros - In: Management science : journal of the Institute for … 27 (1981) 2, pp. 115-138
Persistent link: https://www.econbiz.de/10002857930