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Product-line competition : customization vs. proliferation
Mendelson, Haim; Parlaktürk, Ali K. - In: Management science : journal of the Institute for … 54 (2008) 12, pp. 2039-2053
Persistent link: https://www.econbiz.de/10003798126
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Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna; Rajan, Uday - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
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A single-product inventory model for multiple demand classes
Arslan, Hasan; Graves, Stephen C.; Roemer, Thomas A. - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1486-1500
Persistent link: https://www.econbiz.de/10003563479
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Product and price competition with satiation effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management science : journal of the Institute for … 58 (2012) 7, pp. 1357-1373
Persistent link: https://www.econbiz.de/10009578307
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The pitfalls of subsystem integration : when less is more
Erat, Sanjiv; Kavadias, Stylianos; Gaimon, Cheryl - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 659-676
Persistent link: https://www.econbiz.de/10009731246
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Analysis of product rollover strategies in the presence of strategic customers
Liang, Chao; Çakanyıldırım, Metin; Sethi, Suresh P. - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1033-1056
Persistent link: https://www.econbiz.de/10010347786
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How do firms become different? : a dynamic model
Selove, Matthew - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
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Coordination of price promotions in complementary categories
Sinitsyn, Maxim - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
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Remanufacturing as a marketing strategy
Atasu, Atalay; Sárváry, Miklós; Van Wassenhove, Luk N. - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1731-1746
Persistent link: https://www.econbiz.de/10003776063
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How does outsourcing affect performance dynamics? : evidence from the automobile industry
Novak, Sharon; Stern, Scott - In: Management science : journal of the Institute for … 54 (2008) 12, pp. 1963-1979
Persistent link: https://www.econbiz.de/10003797054