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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
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Chintagunta, Pradeep K.
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
413
Journal of business research : JBR
322
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
253
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
European Journal of Marketing
149
Psychology & marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
85
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Marketing Science
76
Journal of historical research in marketing
73
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of current issues and research in advertising
59
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
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ECONIS (ZBW)
110
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1
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
2
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
3
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
4
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
5
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
Saved in:
6
Background noise? : TV
advertising
affects real-time investor behavior
Liaukonytė, Jūra
;
Žaldokas, Alminas
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
Saved in:
7
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
8
Path to purchase : a mutually exciting point process model for online
advertising
and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
9
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
10
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
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