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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
22
advertising
22
Advertising effects
21
Werbewirkung
21
Consumer behaviour
16
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Theorie
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advertising and media
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67
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Balseiro, Santiago R.
2
Chandra, Ambarish
2
Chintagunta, Pradeep K.
2
Dwyer, F. Robert
2
Evans, James R.
2
Fruchter, Gila E.
2
Katona, Zsolt
2
Shen, Qiaowei
2
Shin, Woochoel
2
Sárváry, Miklós
2
Alexandrov, Alexei
1
Amaldoss, Wilfred
1
Anderson, Simon P.
1
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1
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1
Bass, Frank M.
1
Baye, Michael R.
1
Beattie, Graham
1
Belo, Rodrigo
1
Bostanci, Gorkem
1
Bradlow, Eric T.
1
Bruggen, Gerrit H. van
1
Calantone, Roger J.
1
Calvano, Emilio
1
Canayaz, Mehmet I.
1
Carlin, Bruce Ian
1
Casadesus-Masanell, Ramon
1
Celis, L. Elisa
1
Chan, Tat
1
Chatterjee, Prabirendra
1
Chiou, Lesley
1
Cohen, Stanley I.
1
Crama, Pascale
1
D'Annunzio, Anna
1
Danaher, Brett
1
Darendeli, Alper
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Dockner, Engelbert J.
1
Donna, Javier D.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Europäische Hochschulschriften / 5
150
Journal of marketing communications
146
SpringerLink / Bücher
96
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Vorträge, Reden und Berichte aus dem Europa-Institut, Sektion Rechtswissenschaft
79
Journal of marketing
74
European journal of operational research : EJOR
73
Document / Commission of the European Communities
72
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Working paper / National Bureau of Economic Research, Inc.
65
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
Kieler Diskussionsbeiträge
56
NBER working paper series
56
International journal of industrial organization
53
Psychology & marketing
53
Soziales Europa <Luxemburg> / Beiheft
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Schriftenreihe europäisches Recht, Politik und Wirtschaft
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
NBER Working Paper
47
Journal of current issues and research in advertising
45
Discussion paper / Centre for Economic Policy Research
44
Dokument / Kommission der Europäischen Gemeinschaften
44
Kieler Studien : Forschungsberichte des Instituts für Weltwirtschaft an der Universität Kiel
44
Beiträge zur Wirtschafts- und Sozialpolitik
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
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ECONIS (ZBW)
81
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1
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
2
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
3
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
Saved in:
4
An allocation model for catalog space planning
Johnson, Miki
;
Zoltners, Andris A.
;
Sinha, Prabhakant
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
Saved in:
5
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
Saved in:
6
An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.
;
Ryde, Dorothy
- In:
Management science : journal of the Institute for …
2
(
1956
),
pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
Saved in:
7
Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V.
- In:
Management science : journal of the Institute for …
23
(
1976
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
Saved in:
8
A branch and bound algorithm for the list selection problem in direct mail advertising
Dwyer, F. Robert
;
Evans, James R.
- In:
Management science : journal of the Institute for …
27
(
1981
)
6
,
pp. 658-667
Persistent link: https://www.econbiz.de/10003543460
Saved in:
9
Advertising agency compensation: a model for incentive and control
Calantone, Roger J.
;
Drury, Donald H.
- In:
Management science : journal of the Institute for …
25
(
1979
)
7
,
pp. 632-642
Persistent link: https://www.econbiz.de/10003508565
Saved in:
10
A branch and bound algorith for the list selection problem in direct mail advertising
Dwyer, F. Robert
;
Evans, James R.
- In:
Management science : journal of the Institute for …
27
(
1981
)
6
,
pp. 658-667
Persistent link: https://www.econbiz.de/10003535029
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