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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Balseiro, Santiago R.
2
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
1,414
Gabler Edition Wissenschaft
317
Springer eBook Collection / Business and Economics
315
Springer eBook Collection
296
Research
240
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
Europäische Hochschulschriften / 5
204
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Lehrbuch
184
Journal of business research : JBR
172
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
essentials
99
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
86
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Young Consumers
83
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
77
Schriftenreihe Studien zum Konsumentenverhalten
72
Journal of historical research in marketing
71
DUV / Wirtschaftswissenschaft
69
Marketing Science
69
European journal of operational research : EJOR
68
Gabler-Edition Wissenschaft
67
Journal of promotion management : innovations in planning and applied research
66
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
Schriften zu Marketing und Management
62
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
62
International journal of internet marketing and advertising : IJIMA
61
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ECONIS (ZBW)
70
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1
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
2
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
3
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
4
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
5
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
6
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
7
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
8
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
9
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
10
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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