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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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When should firms expose themselves to risk?
Alexandrov, Alexei - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael; Zervas, Georgios - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah; Lans, Ralf van der; Bruggen, Gerrit H. van - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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Selection neglect in mutual fund advertisements
Koehler, Jonathan J.; Mercer, Molly - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.; Leone, Robert P. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003482611