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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
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Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis
Jain, Dipak C.; Muller, Eitan; Vilcassim, Naufel J. - In: Management science : journal of the Institute for … 45 (1999) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10006096842
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Repeated interactions and improved outcomes : an empirical analysis of movie production in the United States
Narayan, Vishal; Kadiyali, Vrinda - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 591-607
Persistent link: https://www.econbiz.de/10011446272
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The competitive dynamics of new DVD releases
Mukherjee, Anirban; Kadiyali, Vrinda - In: Management science : journal of the Institute for … 64 (2018) 8, pp. 3536-3553
Persistent link: https://www.econbiz.de/10011899919
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Measuring Cross-Category Price Effects with Aggregate Store Data
Song, Inseong; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 52 (2006) 10, pp. 1594-1609
Persistent link: https://www.econbiz.de/10007295980