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Optimal feature advertising design under competitive clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
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Identifying Innovators for the Cross-Selling of New Products
Kamakura, Wagner A.; Kossar, Bruce S.; Wedel, Michel - In: Management science : journal of the Institute for … 50 (2004) 8, pp. 1120-1133
Persistent link: https://www.econbiz.de/10006079914
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Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Management science : journal of the Institute for … 48 (2002) 6, pp. 765-781
Persistent link: https://www.econbiz.de/10006087309
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Optimal Feature Advertising Design Under Competitive Clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815
Persistent link: https://www.econbiz.de/10007879809
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Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. (Rik) - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10010115124