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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
2
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
Pieters, Rik
;
Warlop, Luk
;
Wedel, Michel
- In:
Management science : journal of the Institute for …
48
(
2002
)
6
,
pp. 765-781
Persistent link: https://www.econbiz.de/10006087309
Saved in:
3
Optimal Feature Advertising Design Under Competitive Clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815
Persistent link: https://www.econbiz.de/10007879809
Saved in:
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