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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Design of off-grid lighting business models to serve the poor : field experiments and structural analysis
Uppari, Bhavani Shanker; Netessine, Serguei; Popescu, Ioana - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3038-3058
Persistent link: https://www.econbiz.de/10014551049
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Empirical model of dynamic merger enforcement : choosing ownership caps in U.S. radio
Jeziorski, Przemysław - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4457-4480
Persistent link: https://www.econbiz.de/10014339261
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Responding to unexpected overloads in large-scale service systems
Perry, Ohad; Whitt, Ward - In: Management science : journal of the Institute for … 55 (2009) 8, pp. 1353-1367
Persistent link: https://www.econbiz.de/10003885438
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Bias and variance approximation in value function estimates
Mannor, Shie; Simester, Duncan; Sun, Peng; Tsitsiklis, … - In: Management science : journal of the Institute for … 53 (2007) 2, pp. 308-322
Persistent link: https://www.econbiz.de/10003435736
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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.; Kalwani, Manohar U. - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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Managing a single-product assemble-to-order system with technology innovations
Xu, Susan H.; Li, Zhaolin - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1467-1485
Persistent link: https://www.econbiz.de/10003563475
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Managing an available-to-promise assembly system with dynamic short-term pseudo-order forecast
Gao, Long; Xu, Susan H.; Ball, Michael O. - In: Management science : journal of the Institute for … 58 (2012) 4, pp. 770-790
Persistent link: https://www.econbiz.de/10009549636
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Interdiction games on Markovian PERT networks
Gutin, Eli; Kuhn, Daniel; Wiesemann, Wolfram - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 999-1017
Persistent link: https://www.econbiz.de/10011284886