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Quick response and retailer effort
Krishnan, Harish; Kapuscinski, Roman; Butz, David A. - In: Management science : journal of the Institute for … 56 (2010) 6, pp. 962-977
Persistent link: https://www.econbiz.de/10003988522
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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Inventory management with advance demand information and flexible delivery
Wang, Tong; Toktay, Beril L. - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 716-732
Persistent link: https://www.econbiz.de/10003701554
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Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram; Bhardwaj, Pradeep - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10003946184
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn; Hui, Kai-Lung; Lee, Sang-Yong T.; Png, Ivan - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Managing retention in service relationships
Aflaki, Sam; Popescu, Ioana - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 415-433
Persistent link: https://www.econbiz.de/10010258805
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Segmentation of spatially dependent geographical units : model and application
Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1941-1956
Persistent link: https://www.econbiz.de/10011855763
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The effects of tip recommendations on customer tipping, satisfaction, repatronage, and spending
Alexander, Damon; Boone, Christopher; Lynn, Michael - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 146-165
Persistent link: https://www.econbiz.de/10012435258