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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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Ambiguity aversion and the preference for established brand
Muthukrishnan, A. V.; Wathieu, Luc; Xu, Alison Jing - In: Management science : journal of the Institute for … 55 (2009) 12, pp. 1933-1941
Persistent link: https://www.econbiz.de/10003928493
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Brand value in social interaction
Kuksov, Dmitri - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
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Brand performance volatility from marketing spending
Fischer, Marc; Shin, Hyun; Hanssens, Dominique M. - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856