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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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Split or steal? : cooperative behavior when the stakes are large
Assem, Martijn J. van den; Dolder, Dennie van; Thaler, … - In: Management science : journal of the Institute for … 58 (2012) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10009502506
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The impact of competition on "make-or-buy" decisions : evidence from the Spanish local TV industry
Gil, Ricard; Ruzzier, Christian Alejandro - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1121-1135
Persistent link: https://www.econbiz.de/10011847175
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The distinct effects of information technology and communication technology on firm organization
Bloom, Nicholas; Garicano, Luis; Sadun, Raffaella; Van … - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 2859-2885
Persistent link: https://www.econbiz.de/10010461787
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The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo; Ferreira, Pedro; Matos, Miguel Godinho de; … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985