The impact of time shifting on TV consumption and ad viewership
Year of publication: |
2019
|
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Authors: | Belo, Rodrigo ; Ferreira, Pedro ; Matos, Miguel Godinho de ; Reis, Filipa |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 7, p. 3216-3234
|
Subject: | time shifting | television | advertising | randomized experiment | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Zeit | Time |
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