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Signaling new product reliability with after-sales service contracts
Bakshi, Nitin; Kim, Sang Hyun; Savva, Nicos - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1812-1829
Persistent link: https://www.econbiz.de/10011338818
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Consumer heterogeneity, product quality, and distribution channels
Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas C. - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1162-1176
Persistent link: https://www.econbiz.de/10009751172
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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Social learning and the design of new experience goods
Feldman, Pnina; Papanastasiou, Yiangos; Segev, Ella - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1502-1519
Persistent link: https://www.econbiz.de/10012022637
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Quality disclosure under consumer loss aversion
Zhang, Jianqiang; Li, Jiaoyang - In: Management science : journal of the Institute for … 67 (2021) 8, pp. 5052-5069
Persistent link: https://www.econbiz.de/10012625089
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Quality and pricing decisions in a market with consumer information sharing
Jiang, Baojun; Yang, Bicheng - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 272-285
Persistent link: https://www.econbiz.de/10011991407
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Quality, subjectivity, and sustained superior performance at the Olympic Games
Waguespack, David M.; Salomon, Robert - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 286-300
Persistent link: https://www.econbiz.de/10011432959
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Bad greenwashing, good greenwashing : corporate social responsibility and information transparency
Wu, Yue; Zhang, Kaifu; Xie, Jinhong - In: Management science : journal of the Institute for … 66 (2020) 7, pp. 3095-3112
Persistent link: https://www.econbiz.de/10012268632