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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S. (contributor) - In: Management science : journal of the Institute for … 38 (1992) 10, pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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Brand building to deter entry and its impact on brand value
Bar, Ron N.; Haviv, Avery - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H. - In: Management science : journal of the Institute for … 34 (1988) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
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The impact of prior decisions on subsequent valuations in a costly contemplation model
Ofek, Elie; Yildiz, Muhamet; Haruvy, Ernan - In: Management science : journal of the Institute for … 53 (2007) 8, pp. 1217-1233
Persistent link: https://www.econbiz.de/10003581619