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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
452
Industrial marketing management : the international journal for industrial and high-tech firms
265
SpringerLink / Bücher
255
Journal of strategic marketing
202
International journal of production research
168
International journal of product development : IJPD
162
Europäische Hochschulschriften / 5
160
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157
European journal of marketing : EJM
154
Journal of marketing
146
Journal of marketing management : MM
142
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127
Journal of the Academy of Marketing Science
127
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109
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Gabler Edition Wissenschaft
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International journal of production economics
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Springer eBook Collection
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European Journal of Marketing
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International journal of hospitality management
83
Psychology & marketing
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The journal of brand management : an international journal
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Marketing Intelligence & Planning
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Journal of business ethics : JOBE
69
Marketing : ZFP ; journal of research and management
69
The journal of product & brand management
67
The journal of product innovation management : an international publication of the Product Development & Management Association
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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Business horizons
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Journal of advertising research
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Lehrbuch
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Tourism management : research, policies, practice
60
IEEE transactions on engineering management : EM
59
Jahrbuch der Absatz- und Verbrauchsforschung
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Faculty & research / Insead : working paper series
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ECONIS (ZBW)
125
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1
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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2
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
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3
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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4
The potential of servicizing as a green business model
Agrawal, Vishal V.
;
Bellos, Ioannis
- In:
Management science : journal of the Institute for …
63
(
2017
)
5
,
pp. 1545-1562
Persistent link: https://www.econbiz.de/10011684786
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5
Social learning and the design of new experience goods
Feldman, Pnina
;
Papanastasiou, Yiangos
;
Segev, Ella
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1502-1519
Persistent link: https://www.econbiz.de/10012022637
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6
User-generated content and competing firms’ product design
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Management science : journal of the Institute for …
64
(
2018
)
10
,
pp. 4608-4628
Persistent link: https://www.econbiz.de/10011932609
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7
3D printing and product assortment strategy
Dong, Lingxiu
;
Shi, Duo
;
Zhang, Fuqiang
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5724-5744
Persistent link: https://www.econbiz.de/10013371048
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8
Innovation contests, open innovation, and multiagent problem solving
Terwiesch, Christian
;
Xu, Yi
- In:
Management science : journal of the Institute for …
54
(
2008
)
9
,
pp. 1529-1543
Persistent link: https://www.econbiz.de/10003766660
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9
Optimizing product line designs : efficient methods and comparisons
Belloni, Alexandre
;
Freund, Robert
;
Selove, Matthew
; …
- In:
Management science : journal of the Institute for …
54
(
2008
)
9
,
pp. 1544-1552
Persistent link: https://www.econbiz.de/10003766666
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10
Quality improvement incentives and prodcut recall cost sharing contracts
Chao, Gary H.
;
Iravani, Seyed M. R.
;
Savaskan, R. Canan
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1122-1138
Persistent link: https://www.econbiz.de/10003864219
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