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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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Brand performance volatility from marketing spending
Fischer, Marc; Shin, Hyun; Hanssens, Dominique M. - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Sticking with what (barely) worked : a test of outcome bias
Lefgren, Lars; Platt, Brennan C.; Price, Joseph - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1121-1136
Persistent link: https://www.econbiz.de/10011284867
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Home or overseas? : an analysis of sourcing strategies under competition
Wu, Xiaole; Zhang, Fuqiang - In: Management science : journal of the Institute for … 60 (2014) 5, pp. 1223-1240
Persistent link: https://www.econbiz.de/10010369841
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Strategy and the strategist : how it matters who develops the strategy
Van den Steen, Eric - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4533-4551
Persistent link: https://www.econbiz.de/10011932591
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The booms and busts of beta arbitrage
Huang, Shiyang; Liu, Xin; Lou, Dong; Polk, Christopher - In: Management science : journal of the Institute for … 70 (2024) 8, pp. 5367-5385
Persistent link: https://www.econbiz.de/10015047126
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225