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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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A partial-order-based model to estimate individual preferences using panel data
Jagabathula, Srikanth; Vulcano, Gustavo - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1609-1628
Persistent link: https://www.econbiz.de/10011855645
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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On the recoverability of choice behaviors with random coefficients choice models in the context of limited data and unobserved effects
Andrews, Rick L.; Ainslie, Andrew; Currim, Imran S. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10003709939
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
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An empirical analysis of scarcity strategies in the automobile industry
Balachander, Subramanian; Liu, Yan; Stock, Axel - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1623-1637
Persistent link: https://www.econbiz.de/10003908966