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Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Group buying : a new mechanism for selling through social interactions
Jing, Xiaoqing; Xie, Jinhong - In: Management science : journal of the Institute for … 57 (2011) 8, pp. 1354-1372
Persistent link: https://www.econbiz.de/10009297013
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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The user innovation paradigm : impacts on markets and welfare
Gambardella, Alfonso; Raasch, Christina; Hippel, Eric von - In: Management science : journal of the Institute for … 63 (2017) 5, pp. 1450-1468
Persistent link: https://www.econbiz.de/10011684792
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The emergence of novel product uses : an investigation of exaptations in IKEA hacks
Chan, Tian Heong; Lim, Shi Ying - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2870-2892
Persistent link: https://www.econbiz.de/10014305451
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi; Seiler, Stephan - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
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Lead user analyses for the development of new industrial products
Urban, Glen L. - In: Management science : journal of the Institute for … 34 (1988) 5, pp. 569-582
Persistent link: https://www.econbiz.de/10001060485