Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New perspectives on communicat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
81
Advertising
67
Marketing management
60
Marketingmanagement
60
Theorie
53
Theory
53
Kommunikation
38
Communication
35
Consumer behaviour
35
Konsumentenverhalten
35
Advertising effects
32
Werbewirkung
32
Internet marketing
31
Online-Marketing
31
Game theory
28
Spieltheorie
28
advertising
25
Brand management
20
Markenführung
20
Preismanagement
20
Pricing strategy
20
Reputation
18
Corporate reputation
17
Experiment
17
Firmenimage
17
Public relations
17
Öffentlichkeitsarbeit
17
Competitive strategy
16
Wettbewerbsstrategie
16
Asymmetric information
14
Asymmetrische Information
14
Brand
14
Markenartikel
14
Corporate disclosure
13
Unternehmenspublizität
13
Entscheidung
11
USA
11
United States
11
advertising and media
11
communication
11
more ...
less ...
Online availability
All
Undetermined
117
Free
8
Type of publication
All
Article
244
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
228
Aufsatz in Zeitschrift
228
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
228
Undetermined
17
Author
All
Chintagunta, Pradeep K.
4
Luca, Michael
3
Shin, Woochoel
3
Anderson, Simon P.
2
Balseiro, Santiago R.
2
Belo, Rodrigo
2
Besbes, Omar
2
Boulding, William
2
Chan, Tat
2
Chandra, Ambarish
2
Choi, Seung-chan
2
Christen, Markus
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dwyer, F. Robert
2
Eliashberg, Jehoshua
2
Evans, James R.
2
Fruchter, Gila E.
2
Grewal, Rajdeep
2
Guo, Liang
2
Harker, Patrick T.
2
Hutchison-Krupat, Jeremy
2
Kalish, Shlomo
2
Katona, Zsolt
2
Lee, Dokyun
2
Ottaviani, Marco
2
Pierce, Lamar
2
Png, Ivan
2
Prasad, Ashutosh
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
2
Shen, Qiaowei
2
Smith, Michael D.
2
Sriram, S.
2
Steinberg, Richard H.
2
Subramanian, Upender
2
Sárváry, Miklós
2
Talukdar, Debabrata
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,329
SpringerLink / Bücher
961
The journal of brand management : an international journal
617
Journal of retailing and consumer services
489
Journal of advertising research
488
Journal of business ethics : JOBE
461
Industrial marketing management : the international journal for industrial and high-tech firms
431
The journal of product & brand management
409
Journal of marketing communications
402
European Journal of Marketing
344
European journal of marketing : EJM
343
Springer eBook Collection
325
Journal of advertising : official publication of the American Academy of Advertising
310
Journal of strategic marketing
304
International journal of advertising : the quarterly review of marketing communications
301
International journal of advertising : the review of marketing communications
286
Psychology & marketing
282
Corporate communications : an international journal
275
Journal of marketing
266
Europäische Hochschulschriften / 5
264
Journal of Communication Management
260
Journal of marketing management : MM
252
International journal of hospitality management
251
Marketing intelligence & planning
233
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
231
Journal of Product & Brand Management
228
Corporate Communications: An International Journal
227
Journal of the Academy of Marketing Science
227
Journal of promotion management : JPM
224
Strategic Direction
224
Research
221
Journal of advertising
205
Journal of Consumer Marketing
200
Journal of marketing research : JMR
198
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Management communication quarterly : an international journal
195
Business horizons
193
Harvard-Business-Manager : das Wissen der Besten
191
Asia Pacific journal of marketing and logistics
184
more ...
less ...
Source
All
ECONIS (ZBW)
245
Showing
1
-
10
of
245
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Prepurchase information acquisition and credible
advertising
Gardete, Pedro M.
;
Guo, Liang
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1696-1717
Persistent link: https://www.econbiz.de/10012506024
Saved in:
2
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
4
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
5
Measuring multichannel
advertising
response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
6
Celebrity endorsements, firm value, and reputation risk : evidence from the Tiger Woods scandal
Knittel, Christopher R.
;
Stango, Victor
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010345173
Saved in:
7
Legitimacy,
communication
, and leadership in the turnaround game
Brandts, Jordi
;
Cooper, David J.
;
Weber, Roberto A.
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2627-2645
Persistent link: https://www.econbiz.de/10011409116
Saved in:
8
The role of
communication
of performance schemes : evidence from a field experiment
Englmaier, Florian
;
Roider, Andreas
;
Sunde, Uwe
- In:
Management science : journal of the Institute for …
63
(
2017
)
12
,
pp. 4061-4080
Persistent link: https://www.econbiz.de/10011785124
Saved in:
9
Communication
, incentives, and the execution of a strategic initiative
Hutchison-Krupat, Jeremy
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3380-3399
Persistent link: https://www.econbiz.de/10011899814
Saved in:
10
Talking behind your back :
communication
and team cooperation
Abbink, Klaus
;
Dong, Lu
;
Huang, Lingbo
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5187-5200
Persistent link: https://www.econbiz.de/10013369291
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
