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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Celebrity endorsements, firm value, and reputation risk : evidence from the Tiger Woods scandal
Knittel, Christopher R.; Stango, Victor - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10010345173
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Brand value in social interaction
Kuksov, Dmitri - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375